Recycling Today Marketing Solutions

By combining our print and digital channels, advertisers have the opportunity to create a truly integrated, powerful marketing campaign. It’s a cost-effective and highly efficient way to maximize market impact. With 60,800+ monthly visitors to our website, 14,593 e-newsletter recipients and an array of communications options, we can expand your market reach dynamically.


Marketing Opportunities:

  • Custom apps
  • Case studies and advertorials
  • E-newsletter creation and deployment
  • Roundtable or focus group discussions
  • Podcast and webinar series
  • Brochures and books
  • Special events

Digital Products:

  • Website advertising
  • Category sponsorships
  • Lightbox advertising
  • E-blasts
  • Breaking news alerts
  • Custom e-newsletters
  • Digital edition/smartphone
  • Virtual conference sponsorships
  • Sponsor webinars
  • Podcasts

Audience-Based Marketing:

  • Scrap Metals Supplement – January, June, October
    We take a comprehensive look at the ferrous and nonferrous scrap markets. In-depth features provide a unique and powerful advertising environment for equipment suppliers, brokers, traders and sourcing groups.
  • Recycling Today Buyers' Guide – March
  • Paper Recycling Supplement – December
    From bulk grades to high-grades, we cover it all. It’s an excellent advertising opportunity for suppliers to the market and for groups sourcing materials to communicate their marketing messages.
  • Plastics Recycling magazine – May, August, November
    This magazine is distributed to the readers of Recycling Today and Plastics Machinery Magazine, providing blanket coverage of the recycling and plastics manufacturing markets—the entire supply chain—for unmatched reach, unmatched value!

All of our supplements are circulated with the magazine and enjoy significant distribution at industry events for a full year!

  • Scrap Industry Preview
    Always popular, the product preview is distributed to Recycling Today and Recycling Today Global Report eNewsletter lists. Increase awareness of your products with these important buying audiences.
  • Spring & Fall Product Previews
    These eNewsletters are sent to Recycling Today, Construction & Demolition Recycling and Waste Today eNewsletter lists before the big events, increasing awareness of your products.

    Exclusive Marketing Solutions:

    • Ask the Experts
      A unique content marketing solution that positions your team as industry experts, delivering your message in print and online.
    • Brand Vision
      By combining print, e-mail, online and e-newsletter channels, our Brand Vision positions you as a thought leader: It's a unique and powerful package.
    • Special Reports
      Our editorial team will prepare a series of special reports for industry decision-makers. Become an exclusive sponsor of these reports to position your company as a leader within the recycling industry.
    • Project Showcase
      An ideal marketing opportunity for projects, the showcase provides up to 20 slides with narrative. Deployment on our website and e-newsletter provides deep market reach.
    • Video Reports
      Sponsoring our video reports allows industry marketers to deliver their messages in a unique way while leveraging web, social media and e-mail marketing channels.
    • Supplier Spotlight
      With this tool, highlight your company on the homepage and get exposure through our e-newsletter and social media channels. Exclusive to one supplier each month.
    • Custom Content
      Testimonials and profiles can be done for print or the web, with powerful lead-generation elements.
    • Lead Generation
      To support your sales teams and dealer networks, many of these tools have lead-gen components. Ask us for more details.
    • Industry Updates
      Our editorial team will prepare a series of special reports for industry decision-makers. Become an exclusive sponsor of these reports to position your company as a leader within the wast industry.
    • Custom Webinars
      Conducting educational webinars positions your firm as a thought-leader while also being an important lead-generation tool!
    • eBooks
      Publishing an eBook is easier than you think. As your eBook is promoted, it positions you as a market leader, builds awareness and generates leads.

    Buying Intention Lead Program – If you can identify companies that intend to purchase the product types your firm offers, it gives you a competitive advantage. We deliver that market intelligence! Our softlead program provides the purchasing intent of Recycling Today readers in 10 major equipment categories. Ask our team for more details.


    TargetMarketIntelligence (TMI ™) is a game-changing market intelligence tool that your company must have to succeed in today’s highly competitive business environment. TMI is based on three key elements:

    • dynamic software
    • meticulous data management
    • proprietary subscriber information of our customers and prospects

    Features and benefits include:

    • Instant online access
    • Detailed market analysis
    • Rapid identification of new business opportunities
    • Access to thousands of new customers and prospects
    • Easy cross-referencing of your customer data with the TMI database
    • Custom market research
    • Export only the data you need

    Intelligent Content Marketing – In today’s multichannel media world, it is harder than ever to reach the right audience to tell your story. Recycling Today is paving the way with the introduction of Intelligent Content Marketing. We enable you to create a unique marketing campaign targeting our readers once they begin to show interest in your area of expertise. Using intuitive marketing automation, we can deliver custom content or a specified ad message to a custom-tailored target audience. Intelligent Content Marketing takes lead nurturing and retargeting to a new level. If lead nurturing or ad targeting are in your plans, or are strategies you’d like to explore, talk with us. From small efforts to fully integrated campaigns, we can do it.


    Recycling Today Media Kit