Waste Today Marketing Solutions

In addition to our print and digital products, we develop high-impact marketing tools that meet your needs and objectives.

Marketing Solutions include:

  • Custom magazines
  • Custom apps
  • Case studies and advertorials
  • E-newsletter creation and deployment
  • Roundtable or focus group discussions
  • Podcast and webinar series
  • Brochures and books
  • Special events

Digital Products:

  • Website advertising
  • Category sponsorships
  • Lightbox advertising
  • E-blasts
  • Breaking news alerts
  • Custom e-newsletters
  • Digital edition/smartphone
  • Virtual conference sponsorships
  • Sponsor webinars
  • Podcasts

Exclusive Marketing Solutions:

  • Ask the Experts
    A unique content marketing solutation that positions your team as industry experts, delivering your message in print and online.
  • Brand Vision
    By combining print, e-mail, online and e-newsletter channels, our Brand Vision positions you as a thought leader: It's a unique and powerful package.
  • Convention Product Preview
    The e-newsletter is sent to Recycling Today, Construction & Demolition Recyling and Waste Today lists before the big spring events, increasing awareness of your products.
  • Special Reports
    Our editorial team will prepare a series of special reports for industry decision-makers. Become an exclusive sponsor of these reports to position your company as a leader within the recycling industry.
  • Project Showcase
    An ideal marketing opportunity for projects, the showcase provides up to 20 slides with narrative. Deployment on our website and e-newsletter provides deep market reach.
  • Custom Content
    Testimonials and profiles can be done for print or the web, with powerful lead-generation elements.
  • Video Reports
    Sponsoring our video reports allows industry marketers to deliver their messages in a unique way while leveraging web, social media and e-mail marketing channels.
  • Lead Generation
    To support your sales teams and dealer networks, many of these tools have lead-gen components. Ask us for more details.
  • Supplier Spotlight
    With this tool, highlight your company on your homepage and get exposure through our e-newsletter and social media channels. Exclusive to one supplier each month.
  • Industry Updates
    Our editorial team will prepare a series of special reports for industry decision-makers. Become an exclusive sponsor of these reports to position your company as a leader within the wast industry.
  • Custom Webinars
    Conducting educational webinars positions your firm as a thought-leader while also being an important lead-generation tool!
  • eBooks
    Publishing an eBook is easier than you think. As your eBook is promoted, it positions you as a market leader, builds awareness and generates leads.
  • Organics Supplement
    Published in March and October 2020, this supplement covers organics collection, processing and management. Delivered to a subset of our total circulation, it provides targeted reach and rate efficiency.
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Intelligent Content Marketing –In today’s multichannel media world, it is harder than ever to reach the right audience to tell your story. Waste Today is paving the way with the introduction of Intelligent Content Marketing. We enable you to create a unique marketing campaign targeting our readers once they begin to show interest in your area of expertise. Using intuitive marketing automation, we can deliver custom content or a specified ad message to a custom-tailored target audience. Intelligent Content Marketing takes lead nurturing and retargeting to a new level. If lead nurturing or ad targeting are in your plans, or are strategies you’d like to explore, talk with us. From small efforts to fully integrated campaigns, we can do it.

 

Waste Today Media Kit