Waste Today Rate Card

2021 Print

Frequency Discounts

Full Page$4,733$4,591$4,402$4,260$4,141$3,905
2/3 Page$3,976$3,856$3,697$3,578$3,479$3,280
1/2 Island$3,299$3,200$3,068$2,969$2,887$2,722
1/2 Standard$2,906$2,819$2,703$2,615$2,543$2,398
1/3 Page$2,040$1,979$1,897$1,836$1,785$1,683
1/4 Page$1,713$1,662$1,593$1,542$1,499$1,414
1/6 Page$1,197$1,162$1,114$1,078$1,048$988
Brand Vision$9,292     
Ask The Expert$7,774     

2nd Cover$6,513$5,862$5,308$4,794
3rd Cover$5,979$5,381$4,873$4,400
4th Cover$7,177$6,460$5,850$5,283
Color Charges

Single Page
1x24x or Greater
Standard Two-Color, Extra$310$255
Matched color, extra$410$340
Matched metallic color$470$370
Four-Color Process, Extra$890$690
Standard Two-Color, Extra$575$445
Matched color, extra$710$580
Matched metallic color$860$650
Four-Color Process, Extra$1,550$1,270

Advertising Rates: Frequency discounts are earned within 12 consecutive months by advertising in any combination of Waste Today, Recycling Today, Construction & Demolition Recycling, directories, buyers’ guides and other GIE Media titles.

Mechanical Requirements: Saddle stitch, three columns to a page. Paper stock: machine coated, 50-lb., recycled body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7-7 / 8" x 10-1 / 2".

Digital Files, Specifications for Print and Mailing Instructions: The preferred file format for all print advertising is high-res, press-ready .pdf, .tif, .jpg and .eps. Ads can be submitted via FTP upload. Progressive proofs or color keys required on all 4C advertising. Ship all advertising artwork, insertion orders, contracts and copy instructions for printed ads to: Waste Today, 5811 Canal Road, Valley View, Ohio 44125. For information, contact Katie Morbeto at 216-393-0282 or at kmorbeto@gie.net.

Non-Bleed Ad Sizes

Full Page
2/3 Page4 1/2"10"
1/2 Page Island4 1/2"7 1/2"
1/2 Page Horizontal7"4 7/8"
1/2 Page Vertical3 3/8"10"
1/3 Page Square4 1/2"4 7/8"
1/3 Page Vertical2 3/16"10"
1/4 Page Square3 3/8"4 7/8"
1/6 Page Vertical2 3/16"4 7/8"

Bleed Ad Sizes

8 1/8"10 3/4"
    Trim Area
7 7/8"10 1/2"
    Live Area
Spread16"10 3/4"
    Trim Area
15 3/4"10 1/2"
    Live Area

On all bleed advertisements allow 3 / 8" from any trim edge for live or type matter. Add 1 / 8" to gutter for each page on spread ads. Supply ruled proof showing crop line. Bleed ads are available at no extra charge.


We offer leaderboard, medium rectangle, half page and light box ads on our site. The cube ad position offers 20 equally rotating spots per month, while the more exclusive leaderboard offers 10 equally rotating spots per month. Advertisers may invest in as many of these individual spots as they wish. Our e-newsletters offer a leaderboard, cube and text ads and up to three banner ads. Rates are per insertion.

Website Ads
PixelsCost/MonthView Ad Unit
Medium Rectangle Ad
300x250$1,045Leaderboard Ad
Leaderboard Ad
$1,275Cube Ad
Half Page Ad
$1,829Half-Page Ad
Lightbox Ad
500x500$3,842Lightbox Ad
Wallpaper Ad

E-NewslettersPixels1x12x24x52xView Ad Unit
Banner Ad468x60$1,049$936$813$718Prime Plus E-News
Medium Rectangle Ad300x250$1,206$1,076$935$825Prime Plus E-News
Leaderboard Ad728x90$1,351$1,205$1,047$924Prime Plus E-News
Text Ad360x180$1,483$1,323$1,150$1,015Banner Ad
Sponsored Feature $2,388$2,130N/AN/ABanner Ad
Project Showcase$2,029
Video Reports$2,008
Supplier Spotlight$2,289
Industry Update$2,375

Digital File Specifications for Web Advertisements: The preferred file formats for all Internet ads are .gif, .jpg, and html5. Please email all artwork, copy instructions, insertion orders, contracts and plans to Katie Morbeto at KMorbeto@gie.net or call 216-393-0282 for more information. Max file size: 100k.


Waste Today Media Kit