Waste Today Rate Card

2018 Print

Frequency Discounts

Size 1x 3x 6x 12x 18x 24x
Full Page $4,395 $4,263 $4,087 $3,956 $3,846 $3,626
2/3 Page $3,692 $3,581 $3,433 $3,323 $3,230 $3,046
1/2 Island $3,063 $2,971 $2,849 $2,757 $2,680 $2,527
1/2 Standard $2,699 $2,618 $2,510 $2,429 $2,361 $2,226
1/3 Page $1,894 $1,837 $1,762 $1,705 $1,657 $1,563
1/4 Page $1,591 $1,543 $1,480 $1,432 $1,392 $1,313
1/6 Page $1,112 $1,079 $1,034 $1,001 $973 $917

Covers 6x 12x 18x 24x
2nd Cover $6,048 $5,443 $4,929 $4,451
3rd Cover $5,552 $4,997 $4,525 $4,086
4th Cover $6,665 $5,998 $5,432 $4,905
Color Charges

Single Page
1x 24x or Greater
Standard Two-Color, Extra $295 $245
Matched color, extra $375 $300
Matched metallic color $450 $350
Four-Color Process, Extra $830 $630
Spread    
Standard Two-Color, Extra $550 $425
Matched color, extra $650 $525
Matched metallic color $825 $625
Four-Color Process, Extra $1,450 $1,160

Advertising Rates: Frequency discounts are earned within 12 consecutive months by advertising in any combination of Waste Today, Recycling Today, Construction & Demolition Recycling, directories, buyers’ guides and other GIE Media titles.

Mechanical Requirements: Saddle stitch, three columns to a page. Paper stock: machine coated, 50-lb., recycled body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7-7 / 8" x 10-1 / 2".

Digital Files, Specifications for Print and Mailing Instructions: The preferred file format for all print advertising is high-res, press-ready .pdf, .tif, .jpg and .eps. Ads can be submitted via FTP upload. Progressive proofs or color keys required on all 4C advertising. Ship all advertising artwork, insertion orders, contracts and copy instructions for printed ads to: Waste Today, 5811 Canal Road, Valley View, Ohio 44125. For information, contact Michelle Wisniewski at 216-393-0296 or at mwisniewski@gie.net.


Non-Bleed Ad Sizes

Specifications Width Depth
Full Page
7" 10"
2/3 Page 4 1/2" 10"
1/2 Page Island 4 1/2" 7 1/2"
1/2 Page Horizontal 7" 4 7/8"
1/2 Page Vertical 3 3/8" 10"
1/3 Page Square 4 1/2" 4 7/8"
1/3 Page Vertical 2 3/16" 10"
1/4 Page Square 3 3/8" 4 7/8"
1/6 Page Vertical 2 3/16" 4 7/8"

Bleed Ad Sizes

Specifications Width Depth
Single-Page
8 1/8" 10 3/4"
    Trim Area
7 7/8" 10 1/2"
    Live Area
7" 10"
Spread 16" 10 3/4"
    Trim Area
15 3/4" 10 1/2"
    Live Area
14" 10"

On all bleed advertisements allow 3 / 8" from any trim edge for live or type matter. Add 1 / 8" to gutter for each page on spread ads. Supply ruled proof showing crop line. Bleed ads are available at no extra charge.

WasteTodayMagazine.com

We offer leaderboard, cube, super cube and light box ads on our site. The cube ad position offers 20 equally rotating spots per month, while the more exclusive leaderboard offers 10 equally rotating spots per month. Advertisers may invest in as many of these individual spots as they wish. Our e-newsletters offer a leaderboard, cube and text ads and up to three banner ads. Rates are per insertion.

Website Ads
Pixels Cost/Month View Ad Unit
Cube Ad
300x250 $815 Leaderboard Ad
Leaderboard Ad
728x90
$994 Cube Ad
Category in-line Ad
300x250 $1,223 Half-Page Ad
Super Cube Ad
300x600
$1,426 Half-Page Ad
Lightbox Ad
500x500 $2,376 Lightbox Ad

E-Newsletters Pixels 1x 12x 24x 52x View Ad Unit
Banner Ad 468x60 $943 $841 $731 $645 Prime Plus E-News
Cube Ad 300x250 $820 $732 $636 $561 Prime Plus E-News
Leaderboard Ad 728x90 $1,056 $942 $819 $722 Prime Plus E-News
Text Ad 360x180 $1,160 $1,035 $899 $793 Banner Ad

Digital File Specifications for Web Advertisements: The preferred file formats for all Internet ads are .gif, .jpg, and html5. Please email all artwork, copy instructions, insertion orders, contracts and plans to Katie Morbeto at KMorbeto@gie.net or call 216-393-0282 for more information. Max file size: 100k.

 

Waste Today Media Kit